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The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.〔 It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).〔(【引用サイトリンク】url=http://www.saarf.co.za )〕〔(【引用サイトリンク】url=http://www.tvsa.co.za/default.asp?blogname=tv_ratings&ArticleID=19993 )〕〔(【引用サイトリンク】url=http://www.marketingupdate.co.za/?idstory=48510 )〕 It is primarily known for its research surveys AMPS, RAMS and TAMS〔(【引用サイトリンク】url=http://www.fin24.com/Nuus/Do-we-need-Saarf-Yes-20061019 )〕〔(【引用サイトリンク】url=http://themediaonline.co.za/2013/08/traversing-south-africas-media-research-landscape/ )〕 in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).〔(【引用サイトリンク】url=http://www.gcis.gov.za/content/newsroom/speeches/pcomm/transformation-advertising-marketing-industry-south-african-advertising-research-foundation )〕 == History == *1973 (24 October): Formation of SAARF (South African Advertising Research Foundation) announced.〔(【引用サイトリンク】url=http://www.saarf.co.za/saarf/allabout.asp )〕 *1974 (4 December): Formally established.〔(【引用サイトリンク】url=http://www.saarf.co.za/saarf/allabout.asp )〕〔(【引用サイトリンク】url=http://themediaonline.co.za/2011/12/the-saarf-levy-a-short-history%E2%80%A6and-a-review-of-the-current-situation/ )〕 *1975 (January): Operations began.〔(【引用サイトリンク】url=http://www.saarf.co.za/saarf/allabout.asp )〕 *1975: First research report, SAARF AMPS 1975 (a joint venture with the National Readership Survey).〔(【引用サイトリンク】url=http://www.saarf.co.za/saarf/allabout.asp )〕 *1985: Casper Venter (first General Manager of SAARF) retires. Gert Yssel (formerly Deputy Director General of the SABC) steps in to fill the position. *1987: Outdoor was included in AMPS for the first time (was measured again in 1988, 1991 & 1995).〔 *1980s (Mid): MARST (Marketing and Advertising Research and Standards Trust) was conceived, to handle the collection of the levy and distribute to ASA (Advertising Standards Authority) and SAARF.〔 *1990 (31 January): MARST is formed.〔 *1992 (November): MARST is terminated.〔 *1996: A new MD of SAARF is appointed, Mike Gorton, who was tasked with a strategic review of SAARF's budget and future plans.〔 *2000: SAARF increased the scope of its activities after it conducted strategic reviews to find out what the Industry wanted.〔 *2012 (May): SAARF started using IHS Global Insight Regional eXplorer suite of models for their population estimates (previously used Bureau of Market Research of UNISA (BMR)).〔(【引用サイトリンク】url=http://saarf.co.za/RAMS/rams-methology.asp )〕 *2012 (July): Name changed to "South African Audience Research Foundation".〔〔〔 *2013 (June): NAB gives notice of its resignation from SAARF (effective 31 December 2014).〔(【引用サイトリンク】url=http://themediaonline.co.za/2013/06/sabc-e-tv-support-nab-resignation-from-saarf/ )〕〔(【引用サイトリンク】url=http://grubstreet.co.za/2013/08/21/saarfnab-future-broadcasters-relish-in-rocking-the-boat/ )〕 *2013 (June): Clare O’Neill (chairman) withdrew from the board after SAARF Annual General Meeting (AGM).〔(【引用サイトリンク】url=http://themediaonline.co.za/2013/07/saarf-remains-without-a-chairman-of-the-board/ )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「South African Audience Research Foundation」の詳細全文を読む スポンサード リンク
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